Website design can be intricate and involve a whole lot that most of us are unfamiliar with. Sure, website layout and search engine optimization (SEO) play a large part in having a great website that ranks well, but it’s not everything. There are very simple elements to a website that we do understand and that we can control and need to control. Having outdated or incorrect information on your medical website can do a lot to deter potential patients, resulting in a lack of trust with your office. With a lack of trust in your practice, it’s unlikely they will contact you to make that appointment. There is a lot that we all push off because of our busy schedules but starting with this simple list will do wonders for your website. And if you are too busy, pass this list along to a staff member to get started on it.
Let’s take a look at some extremely simple, but necessary ways to make sure your site is up-to-date:
1. Update Practice Info
We know, no-brainer. However, there are many out there who are guilty of having old contact information sitting on their websites. Users want to be able to quickly find what they need, so make sure your contact information is correct for all locations and make it clearly visible on every page of your website.
2. Update Office Hours
Same is true for office hours. Double check them to make sure they are up-to-date and accurate. Potential patients will be looking and if they don’t know you just added the convenient evening hours they need, they will look elsewhere. Additionally, if they call your office to book an appointment, but if the practice is actually closed contrary to the website’s office hour listings, they will be disappointed with your brand.
3. Update Staff Bios
If you have added any new practitioners or staff members to your team, make sure to update your staff bios accordingly. Also, ensure existing bios are updated with any changes in titles or positions and remove bios of those staff members who are no longer with the practice.
4. Update Photos
High quality photos have a huge impact on making a good impression. Make the time and investment to get some nice, good quality photos taken. No one wants to see pictures that are either too small, fuzzy or from 10 years ago. This can have a serious impact on the quality of your brand image.
5. Update Patient Forms
If you have made even small changes to patient forms, make sure to get the latest version up on your site. This will save your staff time in the long run and will make sure you get the patient information you need.
6. Delete Outdated Content
We are not talking about any content posted awhile ago, but rather, timely content that may be outdated. If your homepage is still announcing a new office that opened a year ago, it’s time to take that down. Be sure to also remove any old promotions or “upcoming events” that have already passed.
7. Add Social Media Icons
Show your visitors that you are current and with the times. Add social media icons to your site so your patients can connect with you. This is also an easy way to link them to your review sites like Google, Yelp and Facebook.
8. Add New Services
Did you invest in a new technology or add a new service? If so, make sure it’s on your website. Patients want to know what your practice offers and how you can help them.
9. Fix Typos
Typos = distrust. This is one of those things that can really make people cringe and immediately deem your practice as unprofessional. Scan through your web pages and make sure to fix any typos or glaring errors.
10. Update Design
This last one requires a bit of outside help. While you should definitely make all of the above updates, sometimes it’s just time to get a new, modern website design. Your website is your foundation and a representation of your practice. Make sure you’re not sending the wrong message with a dated, cluttered or complicated website. And please, make sure your website is mobile responsive!