So you have invested both time and money into building a beautifully designed website that houses all your practice information. Thought your job was done? It’s not. Having the website you want is only the first step. Now it’s important to make sure you get visitors to your site so you can rank well and get those new patients through the door. And we’re not talking about confusing techie SEO tactics – let us check out some easy ways to make sure you’re driving up traffic to your medical website.
1. Add Content Frequently
There is a reason we keep talking about this. Adding consistent content be it in the form of blogs or other web pages not only helps your search rankings, but it’s also providing value to your visitors. If your website sits static and never changes, there is not much reason for visitors to go back for more.
2. Share Content on Social Media
Now that you are adding content, make sure to spread the word. Post links to your blog or other web pages on all your social media platforms. With the masses that are active on social media, it would be foolish to not take advantage of that kind of (free) exposure. Analytics often show that a good chunk of website traffic comes from people who clicked on links that were posted on social media. Bonus Tip: Add social share and social media icons throughout your content and site so that your visitors can help do the work for you! Check out some more ideas on how to use social media for your practice.
3. Add Value to Your Site
One of the easier ways to make sure people visit your site is to make sure it offers value. Include all necessary practice and patient information like maps and directions, new patient forms, insurances accepted, a patient portal, and office hours. Think about your site as the ultimate hub of your practice and offer information and tools that are valuable to your visitors. The more valuable your website, the more people will find a reason to keep checking in and browsing around.
4. Tell Your Patients
So you have added value to your site – now go and tell your patients! Train your staff so that any time someone calls for directions or needs to fill out new patient forms, they will encourage them to go to your website where they can find all the information they need. Be sure to also include your website on all email or print marketing including your business cards. Your patients are the visitors who will benefit the most from your site, but you won’t get their traffic if they don’t know to check it out.
5. Use Internal Links
One of the most effective ways to drive traffic to your web pages is by using internal links so that people will not only go to your site, but they’ll also stay awhile. Traffic is not only measured by the number of individuals that visit your site, but also the number of times they come back, how long they stay and how many pages they view. Using relevant hyperlinks within your content and on your webpages will help visitors navigate your site while also encouraging them to click, browse and stay longer.
6. Use Videos
Simple fact: most people these days don’t like to sit and read long content. A video however, is a different story. Make sure to incorporate quick videos on your website such as patient testimonials or a quick informational video like a “How To” on stretching or “Expert Tip” on what to do after a sports injury. Videos will change things up a bit and will help increase traffic to your site.
7. Be Mobile Responsive
We’ve heard this one before so we’ll make it quick. Long story short, if visitors have to zoom and swipe to see all corners of your site, they won’t be happy and they certainly won’t stay long. Plus, search engines won’t be a fan of your site either which means your site will not rank as well. Mobile responsiveness is a must. Click here to check out a short webinar to find out more on why it’s so important.