The Duplicate Content Scheme

Abstract: Throughout your educational experience, plagiarism was frowned upon and/or punished extensively. “Copying someone else’s words and using them as your own,” is cheating you were told – so why would your podiatry website be any different? Duplicate content is just like plagiarism, except instead of a teacher or administrator punishing you – Google punishes…

Website Sales Tricks That Give Website Salespeople A Bad Rep. (Part I)

By Nick Turner, Founder The World Wide Web offers an amazing opportunity for medical professionals to connect with current and prospective patients. Your website is a reflection of your brand and your website’s performance can determine how busy the doctor’s schedule stays. Whether you are a podiatrist, dentist, dermatologist, physical therapist or internist, your private…

What is Your Website’s Bounce Rate and Why Should You Care?

Once you have installed Google Analytics and have obtained a better grasp of what users are doing while visiting your website, you can begin to fine-tune your user’s experience. Understanding a website’s bounce rate will provide insight into impacting the effectiveness of your website. SEO vs. User Experience In the last few years, SEO has become the center…